While intentions are at the center of communication theories such as Relevance

Theory, and also of theories of action in general, the interaction between

communicative and non-communicative intentions has not been much investigated

within the relevance-theoretic framework. This paper discusses Bratman’s (1987)

Theory of Planning, which recognizes the critical role of intentions in governing our

actions, driving our practical reasoning, and enabling us to coordinate with other

individuals. I will argue that this theory can shed new light on how a communicator’s

non-communicative intentions can shape her utterances and affect her audience’s

intentions, how the audience’s intentions may influence the comprehension process,

and how audiences may cope with attempts at persuasion by considering the

communicator’s non-communicative intentions.