The concept of sustainable development has received growing recognition, but it is a new

idea for many business executives. For most, the concept remains abstract and

theoretical.

Protecting an organization’s capital base is a well-accepted business principle. Yet

organizations do not generally recognize-The concept of sustainable development ha 's received growing recognition, but it is a new idea for many business executives . For most, the concept remains abstract and theoretical. Protecting an organization's capital base is a well-accepted business principle. Yet organi zations do not generally recognize