研究对 SWOT 分析的涵义和步骤进行阐述，同时对京东商城进行 SWOT 分析，对其发展提出了相应的对策与竞争战略，指出了 SWOT 分析在企业竞争情报中运用的不足，并进行了展望。-SWOT analysis of the implications for research and steps to elaborate, while Jingdong Mall SWOT analysis, its development put forward the corresponding countermeasures and competitive strategy, SWOT analysis pointed out in the enterprise competitive intelligence in the use of the deficiencies and were discussed.