近年来，随着科技和网络不断进步和普及，智能手机已经成为网络时代的寻常之物，随之而来的移动终端也进入人们

的视野，人们在使用手机时下载的app 不尽相同，那么app 开发后如何营销获得市场成为运营商必须面对的一大问题，本文主要

通过宏观分析app 营销的发展状况和营销模式，从微观角度分析“触点餐”的营销方式，并讲述我们在做app 项目过程中的收获和

创新，着重用户需求、用户体验、用户反馈，从用户的角度开发和运营app，同时app 的营销带动用户的增长，开辟属于触点餐的营

销之路，使得触点餐又好又快稳健发展。-In recent years, along with advances in technology and the network and the popularity of smart phones has become an unusual thing the Internet age, the mobile terminal attendant also entered people

Vision, people use mobile phones to download the app not the same, then after app developers how to market to gain market has become a major problem operators must face this paper

Through macro-analysis app marketing development and marketing model,　the microscopic point of view of　food contact　marketing approach, and we are doing about the process of harvesting and app projects

Innovation, focusing on user needs, user experience, user feedback　the user s point of view the development and operation of app, app marketing while driving subscriber growth, open up their contacts camp meal

Pin of the road, so that the contacts meal fast and steady development.