随着中国加入WTO，全球经济一体化的逐步深入，网上书店已是现代传统书店必不可少的经营策略。目前，网上书店在国际互联网上可以实现的商务功能已经多样化，可以说从最基本的对外沟通展示功能、信息发布功能，在线图书展示功能、在线洽谈功能、在线交易功能、在线采购功能、在线客户服务功能、在线网站管理功能等等，几乎以往传统书店功能都可以在互联网上进行电子化的高效运作。

技术的进步对传统书店上网解决方案提出更严格的要求和挑战。为了保护传统书店的投资，书店上网解决方案应切合传统书店实际的需求和发展的趋向，使投入回报和管理效益最大化，传统书店在实施上网方案的之前，必须对一系列问题进行科学的论证，如网上书店的需求分析、网上书店总体规划、网上书店系统的功能和实施方案、网上书店的传播与推广、运行网上书店系统的软件和硬件配置、网上书店的管理系统和管理方法等等。网上书店具体实施的质素直接影响传统书店在Internet的实际效果和经济效益，这不仅是技术问题，同时也涉及到管理的因素。

综上所述，网上书店已经成为互联网时代传统书店的必由之路。-With China s accession to the WTO, the world s gradual deepening of economic integration, on-line bookstore is essential to modern traditional bookstore business strategy. At present, the online bookstore on the Internet can be achieved has been the diversification of the business functions, it can be said from the most basic display of the external communication function, information publishing, online book display features, online negotiation capabilities, online transaction capabilities, on-line purchasing function, online customer service features, on-line site management functions, etc., almost traditional bookstore functions can be carried out on the Internet, the efficient operation of the ESD.

Technological advances of traditional online bookstore solutions for more stringent requirements and challenges. In order to protect the investment in traditional bookstores, online bookstore solution should meet the actual needs of traditional bookstores and development trends, so that