Many of us have had the experience of working with a truly great software designer. They

have the ability to look at a really hard problem and seemingly with no effort construct an

elegant and practical solution. Afterward, we all slap our foreheads and say “Of course!

It’s so obvious!

1

” How do those Great Designers actually come up with these great

designs in the first place?

By training, I am a neurophysiologist. During my medical school years, I primarily

studied information processing in biological neural systems

2

. The process of coming up

with Good Designs occurs in three phases:

• Internalization

• Pattern Matching

• Sequential Analysis-Many of us have had the experience of working with a truly great software designer. They

have the ability to look at a really hard problem and seemingly with no effort construct an

elegant and practical solution. Afterward, we all slap our foreheads and say “Of course!

It’s so obvious!

1

” How do those Great Designers actually come up with these great

designs in the first place?

By training, I am a neurophysiologist. During my medical school years, I primarily

studied information processing in biological neural systems

2

. The process of coming up

with Good Designs occurs in three phases:

•　 Internalization

•　 Pattern Matching

•　 Sequential Analysis